When you put two art foundation students together, with one having a passion for illustration, and another with a knack for graphics, the last things you expect to materialise is a quirky fashion brand called Prang Out which provides a range of interesting concepts regarding clothing.
But that's exactly what's happened!
The two founders of Prang Out, Michael Tilley and Edward Stone, originally started their brand after collaborating on the design of a t-shirt for their friend's band. The T-shirts they managed to create proved to be a huge success, and with this success they decided to expand and create an actual brand, which as you now know, came to be: Prang Out.
The two founders have created some very specific and niche ideologies when it comes to their fashion products.
The main ideology behind Prang Out, coincides very much with the colloquial term, the main concept being "paranoia". Their clothing range makes you look twice, it makes you doubt what you've seen, forces you to re-confirm what you've looked at, and sends you into a brief moment of madness.
Their newest collection, which is looking like an especially promising range of products, is based around the whole idea of conspiracies. The first T-shirt to be released latches onto the concept: “Anonymous”
Prang Out keep their print runs short, and are able to design what they love on a regular basis, and once that particular line has sold out, it's gone for good.
This decision to not produce their products in bulk is one which has ultimately assisted them in gaining a particular, but a loyal following of customers.
The T-shirt that we at Fashionaire appreciated the most was definitely the Obait T-shirt. Its ability to make us look twice, think “What the... they sell Obey?”, then make us say “Ooooh!” was a process that made us all laugh. They really achieved what they set out to do with this product.
On top of the T-shirt production, they've also gone back to the roots of their studies, and have recently incorporated an art section on their website...
I guess the founders felt they were producing some things which was too crazy for t-shirts!